About
A small software company in New Mexico.
OLUM LLC builds focused software for real-world businesses. Each product is designed for a single industry and maintained by the same team that built it — practical tools, supported carefully over time.
Who we are
Privately held, deliberately focused.
OLUM LLC is a privately held software company registered in New Mexico. We build vertical software — products designed end to end for a single industry, rather than general-purpose tools stretched to fit everyone.
We develop and maintain our applications in house, and we publish them on the Apple App Store and other major platforms. Everything we release is built and owned by our own team — not outsourced, and not assembled from someone else’s product.
What vertical software means to us
Focused products, not general-purpose sprawl.
A general-purpose tool tries to be a little useful to everyone. Vertical software does the opposite: it picks one industry, learns how the work actually happens there, and ships software shaped to that work. The result is a product that fits the way a business already runs instead of asking it to change.
We keep the surface area of each product small on purpose. Fewer, sharper features are easier to understand, easier to rely on, and easier for us to support well. What looks like restraint is really a long commitment — to the industry, to the product, and to the people who depend on it.
How we work
A few principles we hold to.
- Quality over breadth
- We would rather do a few things well than many things adequately. A product earns its place by being genuinely useful to the people who use it every day.
- Built for longevity
- We design for the long term and stay with what we ship. Software is maintained, not abandoned — fixed, improved, and supported well after launch.
- Shaped by the work
- We learn how a job is actually done before we write software for it, then build around the people doing that work rather than forcing them around the software.
What we build
Two products, built in-house.
- On the App Store
Whitrack
A field-service CRM that helps technicians and the businesses they work for schedule jobs, dispatch crews, and track work from booking to completion.
- Coming soon
AwayCalls
An inbound AI receptionist that answers a business’s incoming phone calls, so callers reach a helpful voice instead of voicemail.
Company at a glance
The details, plainly stated.
- Legal name
- OLUM LLC
- Jurisdiction
- New Mexico, United States
- Location
- Albuquerque, New Mexico
- Focus
- Vertical software for specific industries
- Engineering
- Designed & maintained in-house
- Distribution
- Apple App Store & other major platforms
Mailing address
8206 Louisiana Blvd NE, Ste A #8845Albuquerque, New Mexico 87113
United States
Contact
Get in touch
Talk to OLUM.
Whether you run a service business, want to explore a partnership, or you’re reviewing OLUM for an app submission, we’d be glad to hear from you.